(Coming Soon) SEO 101: What is SEO & How does it help your business?

This foundational course introduces business owners, entrepreneurs, and marketers to the world of Search Engine Optimization (SEO), the key to growing your visibility online and attracting more customers without paying for ads.

Through practical lessons, real-world examples, and interactive exercises, you’ll learn:

• What SEO is and how search engines like Google rank content

• The difference between on-page, off-page, and technical SEO

• How to research keywords and write content that ranks

• Why local SEO matters for businesses

• How to measure SEO success and track your growth using free tools

By the end of this course, you’ll not only understand how SEO works, but you’ll walk away with a custom SEO strategy for your own business; ready to boost your traffic, leads, and long-term brand visibility.

Whether you’re building your first website or trying to improve your current online presence, this course will give you the skills and confidence to take charge of your SEO journey.

By the end of this course, you will be able to:

• Explain how SEO drives traffic and sales for businesses

• Optimize your website content and structure for better visibility

• Conduct keyword research tailored to your niche

• Use essential tools like Google Analytics and Search Console

• Build and track your own SEO action plan