I’m Jennifer Abayan, a results-driven digital marketing professional with a strong background in SEO strategy, social media management, and business education. I currently work as an SEO Strategist for a US-based digital marketing agency, where I develop and implement data-informed strategies that drive visibility, traffic, and growth for clients across various industries.

Alongside this role, I also manage the online presence of several local brands including Cakes by Grace, The Cake Cafe, JASMER Property Cleaning, DanBam K-Mart and AMS Travel and Tours, focusing on tailored content, engagement, and campaign performance.

Before fully transitioning into digital marketing, I spent three years as a college instructor at the University of San Jose-Recoletos, teaching business-centered subjects under the Tourism and Hospitality Management Department. That academic experience sharpened my ability to communicate complex ideas, design effective learning modules, and guide learners toward professional growth.

With over a decade of experience in marketing, education, and administration, I specialize in SEO optimization, content development, campaign strategy, and analytics. I bring both corporate and academic insights into my role at UpSkillNowPH, where I’m committed to helping learners build practical, market-ready skills through structured certification modules.

If you’re aiming to break into digital marketing or enhance your current knowledge, I’m here to help you grow with real-world tools, strategies, and support.